Profile

ETHOS

We create expressive, engaging design systems for communication, access, recognition.

Gamble Design was launched by Boyd Morrison as an independent design practice in 1996 after fifteen years experience as a designer and design manager with prominent design and architecture firms in the Boston area. We are advocates of the designer’s role as innovator tempered by practicality and driven by aspiration. Design is an instinct toward problem-solving of all kinds: informational, environmental, aesthetic. Ours is an interdisciplinary practice, creating design that is strategic in conception and specific in execution.

PROJECTS

We integrate identity and information with architecture, environment, place.

Project work focuses upon the creation of graphic identities and environmental graphics for site, architecture and landscape. Areas of expertise include campus wayfinding, architectural sign graphics programs, corporate design standards, development and donor recognition projects, exhibition and event graphics. Our clients include corporations, high technology manufacturers, museums, municipalities, architects, biotechnology firms, financial advisors, real estate developers, educational institutions and healthcare organizations.

APPROACH

We balance utility with imagination to enhance human experience.

We work closely with the entire project team – from planning through implementation. For each identity or environmental graphics project, we create solutions that are visually engaging, highly functional and complementary to the project’s program and design context. To balance imagination with utility is the challenge of design. By striving to achieve this dynamic balance, we are able to create a sense of place, excitement, value.

Professional affiliations include American Institute of Graphic Arts (AIGA) and Society for Environmental Graphic Design (SEGD). Boyd has spoken on design issues and approaches at the Downtown Development Coordinators international conference and been guest presenters at Montserrat College of Art, Boston Architectural Center, University of Massachusetts/Amherst, Boston Society of Architects, University of New Hampshire’s Thomson School and the New England Museum Association.