Since 2004, Gamble Design has developed and coordinated implementation of new branding and wayfinding projects for Boston Scientific facilities throughout the USA and abroad, including: Ireland, Puerto Rico and the Netherlands. For the new global headquarters project, a primary goal was to express corporate branding at gateway entries to the campus and at primary entries to campus buildings. With existing architecture a relatively bland 1980’s corporate style, design development blended a “graphitectural” approach with luminous branding monoliths as a prominent series of identity components to visually enliven the site context and relate to the new building aesthetic developed by the architect.
Margulies Perruzzi architecture, interior design
Neokraft Signs sign system fabrication
Institute for Advancing Science Since 2013, Gamble Design has developed exterior and interior graphics systems for the Institute for Advancing Science – Boston Scientific’s physician education and training facilities – in St. Paul (MN), Paris, Tokyo, Shanghai and Gauteng, South Africa.