Newton-Wellesley Hospital

Newton, MA

Wayfinding, Branding, Donor Recognition, Retail & Exhibit Design

Gamble Design first developed an interior sign and donor recognition system for Newton-Wellesley’s new Cancer Center. As this project developed, our scope was expanded to encompass the primary site entrances on Washington Street and directional signs on roadways for improved campus vehicular circulation and wayfinding. To improve patient and visitor understanding of the primary hospital entries, Gamble Design developed an “oppositional” naming solution by identifying the two primary patient/visitor entrances as East and West, with a unique color graphic symbol.

Following this initiative, design of a new system of exterior signs direction to and identification of primary entry points was . Following this exterior phase, the entire main floor of the hospital was renovated to connect the East and West lobby renovations with improved materials, finishes and lighting by TRO Jung|Brannen. Building upon the symbol approach, Gamble Design created a color-symbol wayfinding system to identify primary patient/visitor destinations and renamed public elevators to improve interior public circulation. Several decades of accumulated awards, memorials and displays in Founders Hall were consolidated into an elegant new system of changeable etched satin aluminum panels featuring slate headers and copper accent bands. A colorful and distinctive “retail” identity system was created for the Flower, Gift and Coffee Shops. The visual centerpiece of the renovated West Entrance lobby is a luminous donor wall of curved copper panels suspended in front of art glass rear-illuminated by LEDs. The collective effect of these improvements has resulted in a new sign system standard that helps patients and visitors to find the way, reinforces the hospital’s brand, donor graphics that attract new and repeat giving while supporting improved Press Ganey scores.


TRO/Jung Brannen architecture, interior design

Design Communications Ltd. custom fabrication

Berry/Suffolk construction management