ETHOS
We create expressive, engaging design systems for recognition, communication, access. Gamble Design was launched by Boyd Morrison as an independent design practice in 1996 after fifteen years experience as a designer and design manager with prominent design and architecture firms in the Boston area. We are advocates of the designer’s role as innovator tempered by practicality and driven by aspiration. Design is an instinct toward problem-solving of all kinds: informational, environmental, aesthetic. Ours is an interdisciplinary practice, creating design that is strategic in conception and specific
in execution.

PROJECTS
We integrate identity and information with architecture, environment, place.
Project work focuses upon the creation of graphic identities and environmental graphics for site,
architecture and landscape. Areas of expertise include campus wayfinding, architectural sign graphics
programs, corporate design standards, development and donor recognition projects, exhibition
and event graphics. Our clients include corporations, high technology manufacturers, museums,
municipalities, architects, biotechnology firms, financial advisors, real estate developers, educational
institutions and healthcare organizations.

APPROACH
We balance utility with imagination to enhance human experience.
We work closely with the entire project team – from planning through implementation. For each
identity or environmental graphics project, we create solutions that are visually engaging, highly
functional and complementary to the project’s program and design context. To balance imagination
with utility is the challenge of design. By striving to achieve this dynamic balance, we are able to
create a sense of place, excitement, value.

Professional affiliations include American Institute of Graphic Arts (AIGA) and Society for Environmental
Graphic Design (SEGD). Boyd and Brian have spoken on design issues and approaches at the Downtown
Development Coordinators international conference and been guest presenters at Montserrat College of Art,
Boston Architectural Center, University of Massachusetts/Amherst, Boston Society of Architects, University of
New Hampshire’s Thomson School and the New England Museum Association.